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What will change with today's sponsor reset?

Sorry if this has been discussed earlier.

So what will change after the reset? Obviously we'll have to sign with sponsors again. Will the income rate change? Will I lose my bought sponsor slots?

If I'm not mistaken, this reset is because many players are stacking the sponsor money and pretty much makes it impossible for newer players to outbid them. I struggle with this as well. So I guess the income rate will change. But don't you think it will make it even harder for newer players to catch up? Those players are already stacked with money and/or bought good players and staff. With decreased income, newer players will catch up even slower.

It doesn't sound logical at all, so I guess I miss something. So what's the story here?
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Only getting half the money now :D