I suggest to do something with it i mean maybe credits for it? 500UP - 50Credits Or something to keep it balance and fair so players still buy credits for real money. (Chill i have disabled ad-block and click 2 times in a day on add just because I'am loved in this game)
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The developers will most likely reward individuals that helped out with getting the Game out there to the wider community in the near future. At this point in time the User Points just tally on how many people someone has brought to the website and registered a team.
I love the game and the idea of it. The development is going very smoothly so I am happy to get as many of my friends and friends of friends into it as possible!
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That is the plan to start rewarding players with credits who have gathered user points. This feature is in the to-do list already.